Anti-Ads Bring Awareness To Qatar 2022 World Cup Human Rights Abuses
Brazil has had its fair share of controversy when it hosted the FIFA World Cup in 2014, but that is nothing compared to the allegations Qatar is facing as it prepares to host the 2022 World Cup.
Many share concerns over the horrible working conditions there made possible by the kafala system — a system used in Qatar and other Gulf states to effectively make workers slaves to their employers. The practice has been criticized by many human rights organizations for creating easy opportunities for the exploitation of workers, as many employers take away passports and abuse their workers with little chance of legal repercussions.
It is estimated that between 900 to 1,200 workers have already perished during the construction, with the final death toll expected to rise to around 4,000 when completed.
Although some of FIFA’s sponsors have already responded to the allegations — with Coca-Cola and Visa claiming that they find these allegations troubling and are working with both FIFA and Qatar to improve the situation — people from around the Internet are fighting in their own unique way to bring awareness to the problem. They’re designing anti-ads which creatively twist the logos of the sponsors to paint a grim picture of the human rights abuses taking place in Qatar. Here are some of the best so far.