Escape into the Doorways of Heavenly Foods
Ogilvy & Mather and Ars Thanea have created a doorway into divine foods for American firm DuPont’s Nutrition & Health print campaign. These creations depict how sight can influence our perceptions of food.
When identifying food, we mostly use sight and smell rather than our actual taste sense. When we see chocolate, for example, we don’t have to taste it to know how it’ll taste. The color of food can also influence our perception of taste to some degree. Yellow or green food, for example, is generally perceived as being more sour.
What different tastes come to your mind when you look at these photos?